/* ============================================================
   The Consumer Trap — Retail Reality
   Shared stylesheet. Static, no animations, mobile-first.
   Palette: black / white / amber-gold (#F5A800) / yellow (#FFD700)
   ============================================================ */

:root {
  --black: #0b0b0b;
  --black-pure: #000000;
  --white: #ffffff;
  --offwhite: #f3f3f1;
  --amber: #f5a800;
  --amber-dark: #d99500;
  --yellow: #ffd700;
  --gray: #9a9a9a;
  --gray-light: #b9b9b9;
  --card-gray: #f2f2f0;
  --overlay: rgba(0, 0, 0, 0.6);
  --maxw: 1180px;
  --pad-x: clamp(20px, 5vw, 64px);
}

* { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-behavior: auto; }

body {
  margin: 0;
  font-family: "Hanken Grotesk", system-ui, -apple-system, sans-serif;
  font-size: 18px;
  line-height: 1.65;
  color: var(--black);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { max-width: 100%; display: block; }

a { color: inherit; }

h1, h2, h3, h4 {
  font-family: "Archivo", "Hanken Grotesk", system-ui, sans-serif;
  font-weight: 800;
  line-height: 1.06;
  letter-spacing: -0.02em;
  margin: 0;
}

/* ---------------------------------------------------------- */
/* Header                                                     */
/* ---------------------------------------------------------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--black);
  border-bottom: 1px solid #1f1f1f;
}

.header-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 14px var(--pad-x);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  flex-wrap: wrap;
}

.brand {
  font-family: "Archivo", sans-serif;
  font-weight: 900;
  font-size: 22px;
  letter-spacing: 0.02em;
  color: var(--yellow);
  text-decoration: none;
  white-space: nowrap;
  flex-shrink: 0;
}

.main-nav {
  flex: 1 1 auto;
  display: flex;
  justify-content: center;
  gap: 4px 22px;
  flex-wrap: wrap;
  overflow-x: auto;
}

.main-nav a {
  color: var(--white);
  text-decoration: none;
  font-size: 15px;
  font-weight: 500;
  white-space: nowrap;
  padding: 4px 2px;
  border-bottom: 2px solid transparent;
}

.main-nav a:hover { color: var(--yellow); }
.main-nav a.active {
  color: var(--yellow);
  border-bottom-color: var(--amber);
}

.btn-buy-header {
  flex-shrink: 0;
  display: inline-block;
  background: var(--amber);
  color: var(--black-pure);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: 15px;
  text-decoration: none;
  padding: 11px 18px;
  border-radius: 4px;
  white-space: nowrap;
}
.btn-buy-header:hover { background: var(--yellow); }

/* ---------------------------------------------------------- */
/* Buttons                                                    */
/* ---------------------------------------------------------- */
.btn {
  display: inline-block;
  background: var(--amber);
  color: var(--black-pure);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: 20px;
  letter-spacing: -0.01em;
  text-decoration: none;
  padding: 18px 40px;
  border-radius: 5px;
  border: 2px solid var(--amber);
}
.btn:hover { background: var(--yellow); border-color: var(--yellow); }

.btn-row { margin-top: 40px; }
.btn-center { text-align: center; }

/* ---------------------------------------------------------- */
/* Layout primitives                                          */
/* ---------------------------------------------------------- */
.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 var(--pad-x);
}

.section {
  padding: clamp(64px, 9vw, 120px) 0;
}

/* Full-bleed photographic hero with 60% black overlay */
.photo-section {
  position: relative;
  background-color: #0a0a0a;
  background-size: cover;
  background-position: center;
  background-repeat: no-repeat;
  color: var(--white);
}
.photo-section::before {
  content: "";
  position: absolute;
  inset: 0;
  background: var(--overlay);
}
.photo-section .wrap { position: relative; z-index: 1; }

.photo-section h1,
.photo-section h2,
.photo-section h3 { color: var(--white); }

.section-dark { background: var(--black); color: var(--white); }
.section-dark h1, .section-dark h2, .section-dark h3 { color: var(--white); }
.section-light { background: var(--white); color: var(--black); }

/* ---------------------------------------------------------- */
/* Typographic helpers                                        */
/* ---------------------------------------------------------- */
.eyebrow {
  text-transform: uppercase;
  letter-spacing: 0.18em;
  font-size: 13px;
  font-weight: 700;
  color: var(--amber);
  margin-bottom: 22px;
}

.h-hero { font-size: clamp(40px, 7vw, 78px); }
.h-page { font-size: clamp(34px, 5.4vw, 60px); }
.subhead {
  color: var(--yellow);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: clamp(20px, 2.8vw, 30px);
  line-height: 1.2;
  margin-top: 18px;
}

.lead { font-size: clamp(18px, 2vw, 22px); max-width: 720px; }
.muted { color: var(--gray); font-size: 15px; }
.measure { max-width: 760px; }

.body-block p { margin: 0 0 26px; font-size: clamp(17px, 1.6vw, 20px); }
.body-block.measure p { max-width: 760px; }

/* Pull quote — solid amber box, bold black text */
.pull-quote {
  background: var(--amber);
  color: var(--black-pure);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: clamp(22px, 3vw, 34px);
  line-height: 1.25;
  text-align: center;
  padding: clamp(36px, 5vw, 60px);
  border-radius: 6px;
  margin: 48px auto;
  max-width: 920px;
}

/* ---------------------------------------------------------- */
/* Page 3 — parts list                                        */
/* ---------------------------------------------------------- */
.parts-list { margin-top: 56px; display: grid; gap: 38px; }
.part-item { border-top: 1px solid #e3e3e0; padding-top: 26px; }
.part-item .part-head {
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  color: var(--amber);
  font-size: clamp(22px, 2.8vw, 30px);
  line-height: 1.15;
}
.part-item .part-teaser { color: var(--gray); font-size: 18px; margin-top: 10px; }

/* ---------------------------------------------------------- */
/* Page 4 — audience blocks                                   */
/* ---------------------------------------------------------- */
.audience-grid {
  margin-top: 56px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 40px 56px;
}
.audience-block .a-head {
  color: var(--yellow);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: 21px;
  margin-bottom: 12px;
}
.audience-block p { margin: 0; color: var(--white); font-size: 18px; }

/* ---------------------------------------------------------- */
/* Page 5 — pocket cards list                                 */
/* ---------------------------------------------------------- */
.cards-list { margin-top: 48px; display: grid; gap: 14px; max-width: 760px; }
.cards-list li {
  list-style: none;
  color: var(--yellow);
  font-family: "Archivo", sans-serif;
  font-weight: 700;
  font-size: clamp(19px, 2.4vw, 25px);
  padding: 14px 0;
  border-bottom: 1px solid rgba(255, 255, 255, 0.14);
}

/* ---------------------------------------------------------- */
/* Page 6 — stats                                             */
/* ---------------------------------------------------------- */
.stats-grid {
  margin-top: 60px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 56px 64px;
}
.stat .stat-num {
  color: var(--yellow);
  font-family: "Archivo", sans-serif;
  font-weight: 900;
  font-size: clamp(54px, 8vw, 88px);
  line-height: 1;
  letter-spacing: -0.03em;
}
.stat .stat-label {
  color: var(--amber);
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  font-size: 14px;
  margin: 14px 0 12px;
}
.stat p { margin: 0; color: var(--white); font-size: 18px; }

/* ---------------------------------------------------------- */
/* Page 7 / 10 — trust blocks                                 */
/* ---------------------------------------------------------- */
.trust-grid { margin-top: 56px; display: grid; gap: 44px; }
.trust-block .t-head {
  color: var(--amber);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: clamp(22px, 2.8vw, 28px);
  margin-bottom: 12px;
}
.trust-block p { margin: 0; color: var(--white); font-size: 19px; max-width: 760px; }
.fine-italic { font-style: italic; color: var(--white); margin-top: 48px; font-size: 16px; }

/* ---------------------------------------------------------- */
/* Page 8 — FAQ                                               */
/* ---------------------------------------------------------- */
.faq-list { margin-top: 52px; display: grid; gap: 34px; max-width: 860px; }
.faq-item { border-bottom: 1px solid #e3e3e0; padding-bottom: 30px; }
.faq-item .q {
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: clamp(20px, 2.4vw, 25px);
  color: var(--black);
  margin: 0 0 10px;
}
.faq-item .a { margin: 0; color: #2a2a2a; font-size: 18px; }

/* ---------------------------------------------------------- */
/* Page 9 — reviews                                           */
/* ---------------------------------------------------------- */
.reviews-grid {
  margin-top: 56px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 26px;
}
.review-card {
  background: var(--card-gray);
  border-left: 4px solid var(--amber);
  border-radius: 4px;
  padding: 28px 30px;
}
.review-card .r-name {
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: 19px;
  color: var(--black);
}
.review-card .r-loc { color: var(--gray); font-size: 14px; margin: 2px 0 10px; }
.review-card .r-stars { color: var(--amber); font-size: 17px; letter-spacing: 2px; margin-bottom: 14px; }
.review-card .r-text { margin: 0; color: #2a2a2a; font-size: 17px; line-height: 1.6; }

.reviews-cta {
  text-align: center;
  color: var(--amber);
  font-family: "Archivo", sans-serif;
  font-weight: 800;
  font-size: clamp(22px, 3vw, 30px);
  margin: 64px auto 36px;
  max-width: 760px;
}

/* ---------------------------------------------------------- */
/* Final CTA helpers                                          */
/* ---------------------------------------------------------- */
.cta-center { text-align: center; }
.cta-center .btn { margin-top: 36px; }
.fineprint { color: var(--white); font-size: 16px; margin-top: 22px; max-width: 640px; margin-left: auto; margin-right: auto; }
.note-gray { color: var(--gray); font-size: 15px; margin-top: 18px; }

/* ---------------------------------------------------------- */
/* Footer                                                     */
/* ---------------------------------------------------------- */
.site-footer { background: var(--black); color: var(--white); padding: 48px 0 40px; }
.footer-top {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 var(--pad-x);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
  flex-wrap: wrap;
}
.footer-brand { font-family: "Archivo", sans-serif; font-weight: 900; color: var(--yellow); font-size: 19px; }
.footer-center { color: var(--white); font-size: 15px; text-align: center; }
.footer-url { color: var(--gray); font-size: 14px; text-decoration: none; }
.footer-nav {
  max-width: var(--maxw);
  margin: 34px auto 0;
  padding: 26px var(--pad-x) 0;
  border-top: 1px solid #1f1f1f;
  display: flex;
  justify-content: center;
  flex-wrap: wrap;
  gap: 12px 26px;
}
.footer-nav a { color: var(--white); text-decoration: none; font-size: 14px; }
.footer-nav a:hover { color: var(--yellow); }

/* ---------------------------------------------------------- */
/* Responsive                                                 */
/* ---------------------------------------------------------- */
@media (max-width: 860px) {
  .header-inner { justify-content: space-between; }
  .main-nav {
    order: 3;
    width: 100%;
    justify-content: flex-start;
    flex-wrap: nowrap;
    overflow-x: auto;
    padding-bottom: 4px;
    -webkit-overflow-scrolling: touch;
  }
  .audience-grid,
  .stats-grid,
  .reviews-grid { grid-template-columns: 1fr; }
  .footer-top { flex-direction: column; text-align: center; }
}

@media (max-width: 480px) {
  .btn { width: 100%; text-align: center; padding: 16px 24px; font-size: 18px; }
}